March Madness means big money
MATTHEW STUMACHER
Issue date: 3/9/10 Section: Sports
February has just ended,
and this can only mean one
thing; March Madness is
quickly approaching.
March Madness is a
potential huge money
maker for big-time college
basketball programs and
their stars, not to mention a
major source of free publicity
for their schools.
March Madness is the
popular term used to identify
the National Collegiate
Athletic Association
Tournament, which determines
the national champions
of men's and women's
college basketball.
Basketball powerhouses
like North Carolina,
Kansas, Kentucky and
Duke continuously bring in
significant revenue from tshirt,
jersey and ticket sales
as a result of the tournament.
Doing well in
March Madness has put
smaller schools, like
George Mason and
Gonzaga, on the map.
These schools have seen
an increase in student
applications. With more
student applicants to pick
from, they can raise their
standards, perhaps even
their tuitions.
Many alumni make large
donations because of
March Madness, allowing
their school to maintain its
high level of competitiveness.
CBS has paid 6 billion
dollars over 11 years to
broadcast the tournament.
NCAA distribution of revenue
to the college participants
is split up into several
categories, one of which
is based on tournament
performance.
When a team is successful
in reaching the final four
or, better yet, the national
championship game, they
will receive a large financial
contribution from the
NCAA.
The benefits are great for
the schools that have made
their mark on the college
basketball world as a premier
program. The program's
reputation is greatly
enhanced by being successful
during March Madness.
When basketball coaches
are trying to recruit the top
high school players, they
can use the spotlight and
publicity that accompanies
March Madness to their
advantage.
and this can only mean one
thing; March Madness is
quickly approaching.
March Madness is a
potential huge money
maker for big-time college
basketball programs and
their stars, not to mention a
major source of free publicity
for their schools.
March Madness is the
popular term used to identify
the National Collegiate
Athletic Association
Tournament, which determines
the national champions
of men's and women's
college basketball.
Basketball powerhouses
like North Carolina,
Kansas, Kentucky and
Duke continuously bring in
significant revenue from tshirt,
jersey and ticket sales
as a result of the tournament.
Doing well in
March Madness has put
smaller schools, like
George Mason and
Gonzaga, on the map.
These schools have seen
an increase in student
applications. With more
student applicants to pick
from, they can raise their
standards, perhaps even
their tuitions.
Many alumni make large
donations because of
March Madness, allowing
their school to maintain its
high level of competitiveness.
CBS has paid 6 billion
dollars over 11 years to
broadcast the tournament.
NCAA distribution of revenue
to the college participants
is split up into several
categories, one of which
is based on tournament
performance.
When a team is successful
in reaching the final four
or, better yet, the national
championship game, they
will receive a large financial
contribution from the
NCAA.
The benefits are great for
the schools that have made
their mark on the college
basketball world as a premier
program. The program's
reputation is greatly
enhanced by being successful
during March Madness.
When basketball coaches
are trying to recruit the top
high school players, they
can use the spotlight and
publicity that accompanies
March Madness to their
advantage.